Services
Clear, straightforward packages
Two tiers designed exclusively for private dental clinics in the UK. All strategy, management, and optimisation is handled by us — you pay Google directly for your ad spend.
Starter
- ✓Google Ads account management
- ✓Search and Performance Max campaigns
- ✓Monthly performance reports
- ✓Keyword research and negative keyword management
- ✓Ad copy testing and optimisation
- ✓Landing page recommendations
- ✓Email and phone support
- →Steady flow of new patient enquiries
- →Clear monthly visibility into spend and results
- →Reduced wasted clicks over time
Core
RECOMMENDED- ✓Everything in Starter, plus:
- ✓Technical SEO audit and implementation
- ✓Local SEO and Google Business Profile optimisation
- ✓Conversion rate optimisation (landing pages, forms, and user journey)
- ✓Monthly strategy and performance meetings
- ✓Advanced campaign structure and audience strategy
- ✓Conversion tracking and enhanced reporting setup
- ✓Priority email and phone support
- →Stronger return on ad spend through combined paid and organic improvements
- →Compounding visibility from technical SEO work
- →Better tracking and clearer decision-making data
Core package
What Core adds beyond Starter
Technical SEO
On-site audit and implementation — site speed, schema, indexing, and local foundations that support long-term visibility.
Monthly meetings
Regular strategy and performance reviews to keep campaigns aligned with your practice goals.
Conversion rate optimisation
Practical improvements to landing pages, forms, and user journeys so more visitors become enquiries.
Choosing a package
Which package is right for your clinic?
Starter
Best for clinics with an existing Google Ads presence that want reliable management, steady improvement, and clear reporting — without extensive technical or on-site work.
Core
RECOMMENDEDRecommended for most practices. Combines sophisticated paid media with technical SEO and conversion optimisation — the combination that typically delivers the strongest and most sustainable results.
What your monthly fee covers
Your monthly fee covers strategy, management, optimisation, and reporting. This is the cost of our expertise and ongoing work on your account.
Google Ads spend is paid directly by your clinic to Google — it is not included in the Cogrank fee. You retain full control of your advertising budget.
Most clinics we work with spend between £3,000 and £12,000 per month on ads, depending on location and goals.
Ready to discuss which package fits your clinic?
We'd be happy to talk through your current setup and help you understand which option makes the most sense. No obligation, no hard sell.
We typically respond within one business day.